Attribution Glossary
What does the term attribution mean in digital analytics? Get the answer in our glossary full of digital intelligence terminology
ATTRIBUTION definition and meaning attribution What does the term attribution mean in digital analytics? Get the answer in our glossary full of digital intelligence terminology attribution Attribution theory, which was developed by Bernard Weiner in the 1970s and subsequently updated, suggests that an individual's willingness to engage in
attribution Attribution bias is the tendency to explain a person's behaviour by referring to their character rather than any situational factors
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