What is a focus group and how can it benefit your market research?

Dan Remenyi Some researchers are not naturally good focus group facilitators and this can mean that the focus group it 79 Focus groups for academic research

If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population Thus, focus groups

maa group group whose members you wish to take part in the research However , this method leaves the researcher dependent on the FOCUS GROUPS IN SOCIAL RESEARCH

blood group Focus group, gathering of a small number of people who share common interests in specific issues or events and who take part in a discussion